NATIONAL LAW s133 · AHPRA ADVERTISING GUIDELINES · COSMETIC RULES 02/09/2025
Is your clinic’s marketing one complaint away from a fine?
Ahpra handles hundreds of advertising complaints a year. Penalties reach $30,000 per breach for practitioners and $60,000 for companies, and a patient comment on your own Instagram can count. AdSafe scans your website and social content against the actual rules and tells you exactly what to fix, with compliant rewrites.
Free scan shows your highest-severity risk and a full tally. No signup. Takes about 30 seconds.
“Dr Chen completely transformed my smile - best dentist in Sydney!”
Clinical testimonial. Prohibited.
Botox from $12 per unit — book online
S4 brand name advertised to the public.
Guaranteed results, completely pain-free
Unreasonable expectation of treatment.
Built for the clinics Ahpra watches closest
COSMETIC & SKIN
The September 2025 guidelines banned influencer testimonials and tightened everything from age targeting to financial inducements. Injectables content is the highest-risk advertising in the country.
DENTAL & ALLIED HEALTH
Review widgets, “gentle and pain-free” promises and specialist title slips are the most common breaches we find on dental, physio and chiro sites.
GP & SPECIALIST
Embedded Google reviews mentioning clinical care, weight-loss medication pages and bulk-billing promotions all carry risk most practices have never had checked.
Pricing
FREE SCAN
$0
- One page or post
- Top risk revealed in full
- Severity tally of all findings
FULL AUDIT
$149 one-off
- Every finding, every severity
- Rule reference for each issue
- Compliant rewrite for each issue
- Shareable PDF report
CLINIC PLAN
$79 /month
- Monthly re-scans of your site
- Unlimited social post checks
- Guideline change alerts
- Email support
Launching soon — ask via your report email.
Is this legal advice?
No. AdSafe is a screening tool that flags risk against published rules so you can fix issues or get targeted advice. For formal advice, talk to a health lawyer or your indemnity insurer.
What rules do you check?
Section 133 of the National Law, Ahpra’s advertising guidelines, the 2025 higher-risk cosmetic procedure guidelines, protected title provisions and TGA restrictions on advertising prescription-only substances.
Do you store my content?
Only the public marketing content you submit and the report we generate, hosted in Australia-region infrastructure. No patient data ever touches AdSafe.
Who built this?
The Sydney team behind Medflow and Medcast Media, with decades in regulated Australian health software. More about us.